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Event Management & Experiential Marketing
You spend the years inside real brand activations, MICE productions, and experiential campaigns. Not studying them. Running them. You graduate knowing how to build something people feel, price it, pitch it, and deliver it.
Duration
3 Years (6 Semesters)
Eligibility
10 + 2 (Any Stream)
SPECIALIZATIONS
Global Business Events
Build expertise in account planning, business strategy, intellectual property, and CSR, enabling learners to design events aligned with organisational goals, our students are equipped to create strategic brand experiences that drive visibility, and have a measurable business impact.
MICE (Meetings, Incentives, Conferences, Exhibitions)
Build expertise in logistics, stakeholder coordination, and operational execution, enabling seamless delegate experiences. Graduates are equipped for careers with convention centres, destination management companies, corporate event leads, and global exhibition platforms.
Program Curriculum
Get mentored by the biggest names in the Events, Marketing and Design space.
Program Curriculum
Event Management & Experiential Marketing
3 Years (6 Semesters)
Choice-Based Credit System (CBCS)
SEMESTER 1
Industry Foundations
Experiential Marketing
AI Applications
Advance Computer Skills
SEMESTER 2
Creative and Content Management
Event Marketing & Corporate Sponsorships
Laws & Ethics
In House Live Event Curation and Production
SEMESTER 3
Financial Management & Accounting
Lighting Design and Acoustic Management
Generative AI
Set Design, Venue Construction & Layouts
SEMESTER 4
Global Business Events
Advanced Experiential Campaign Management
Event Contracts and Vendor Management
Entrepreneurship and Enterprise Management
Global Business Event Marketing
MICE (Meetings, Incentives, Conferences, Exhibitions)
MICE Group Operations Management
Event Contracts and Vendor Management
B2B Sales & Sponsorship Marketing
Capstone Event
SEMESTER 5
Global Business Events
Advanced Experiential Campaign Management
Event Contracts and Vendor Management
Entrepreneurship and Enterprise Management
Global Business Event Marketing
MICE (Meetings, Incentives, Conferences, Exhibitions)
MICE Group Operations Management
Event Contracts and Vendor Management
B2B Sales & Sponsorship Marketing
Capstone Event
SEMESTER 6
Global Business Events
Advanced Experiential Campaign Management
Event Contracts and Vendor Management
Entrepreneurship and Enterprise Management
Global Business Event Marketing
MICE (Meetings, Incentives, Conferences, Exhibitions)
MICE Group Operations Management
Event Contracts and Vendor Management
B2B Sales & Sponsorship Marketing
Capstone Event
Job Opportunites
Get mentored by the biggest names in the Events, Marketing and Design space.
Event Coordinator
An event coordinator plans and manages events by handling logistics, coordinating with vendors, and ensuring smooth execution. This role requires strong communication, organization, and problem-solving skills to deliver successful and memorable events.
Project Manager
A project manager oversees event planning from start to finish by managing timelines, budgets, and team coordination. This role requires leadership, organization, and problem-solving skills to ensure projects are delivered on time and meet objectives.
Director of Experiential Marketing
A director of experiential marketing designs immersive brand experiences that engage audiences and build emotional connections. This role requires creativity, strategic thinking, and strong leadership to deliver impactful campaigns.
Business Development Executive
A business development executive identifies growth opportunities by building client relationships and securing new business. This role requires strong communication, negotiation, and market awareness to drive revenue and expansion.
Experience Strategist
An experience strategist creates meaningful and engaging audience journeys by aligning event goals with user expectations. This role requires creativity, analytical thinking, and a deep understanding of audience behavior.
Chief Growth Officer (Events)
A chief growth officer focuses on expanding the organization’s reach and revenue through strategic planning and partnerships. This role requires leadership, vision, and data-driven decision-making to achieve long-term growth.
Technical Assistant
A technical assistant supports event operations by handling equipment setup, troubleshooting, and technical coordination. This role requires attention to detail, technical knowledge, and quick problem-solving abilities.
Production Head
A production head manages the overall execution of events, including staging, design, and logistics. This role requires leadership, coordination, and a strong understanding of production processes to ensure seamless delivery.
Conference Producer
A conference producer plans and curates event content by coordinating speakers, agendas, and sessions. This role requires strong organization, communication, and content strategy skills to deliver valuable experiences.
Incentive Travel Specialist
An incentive travel specialist designs reward-based travel programs to motivate and engage participants. This role requires planning expertise, creativity, and strong coordination skills to deliver memorable experiences.
Professional Conference Organizer (PCO)
A professional conference organizer manages all aspects of conferences, including logistics, marketing, and stakeholder coordination. This role requires organization, communication, and attention to detail for successful execution.
Exhibition Manager
An exhibition manager oversees trade shows and exhibitions by coordinating exhibitors, layouts, and operations. This role requires planning, negotiation, and organizational skills to ensure smooth event delivery.
Event Technologist / Hybrid Producer
An event technologist or hybrid producer integrates technology into events, managing virtual platforms and hybrid experiences. This role requires technical expertise, adaptability, and problem-solving skills to ensure seamless execution.
Destination Management (DMC) Lead
A DMC lead manages local event logistics, including venues, travel, and cultural experiences. This role requires local expertise, coordination, and strong vendor management skills to deliver authentic experiences.
Sponsorship & Corporate Partnership Manager
A sponsorship and corporate partnership manager secures and manages brand partnerships for events. This role requires negotiation, relationship management, and strategic thinking to maximize value for all stakeholders.
Sustainability / ESG Coordinator
A sustainability or ESG coordinator ensures events follow environmentally and socially responsible practices. This role requires planning, awareness, and compliance knowledge to minimize impact and promote sustainability.
Delegate Experience Designer
A delegate experience designer focuses on enhancing attendee satisfaction by designing engaging and personalized event journeys. This role requires creativity, empathy, and attention to detail to create memorable experiences.
Bidding & Venue Sales Director
A bidding and venue sales director leads proposals and sales strategies to secure event hosting opportunities. This role requires negotiation, strategic planning, and market insight to win bids and drive revenue.
How To Apply
Get mentored by the biggest names in the Events, Marketing and Design space.
01
Apply Online;
Quick Form
Basic Documents
02
Shortlisted For Interview
Online Or In Campus
03
Admission Offer
Accept Digitally
04
Get Started:
Orientation + Industry Immersion Week
Other Programs
Our programs are built for our students to apply these concepts in the real world from the first semester. We focus on every individual student to help them realise their strengths early on in the first year which in turn would help them choose a career they can excel in from the first day at their respective workplace.
The specializations also would be chosen on this criteria after submitting a thorough SOP with senior faculty and industry experts.
Event Manamgent & Wedding Planning
We put you inside actual weddings, festivals, and cultural ceremonies from Semester I. By the time you graduate, you’ve already done the job. You know vendor negotiations, production design, budgets, and what to do when everything goes wrong at 6pm on the wedding day.
Event Management & Media & Live Events
Here’s what nobody tells you about live entertainment, the people who rise fast are the ones who showed up already knowing how things work. The AV, the artist contracts, the crowd flow, the split-second calls. At MSEED you learn all of it on actual productions, not case studies. Concerts, sports events, e-sports, festivals you work across all of it before you graduate.